I couldn't afford a nutritionist. So I built the plan I needed.
I wanted more from the work I was putting in. The training was planned. The food was still mine to work out.
BenFounder, runner, lifter and food lover
I had every number. Why couldn’t any of them tell me what to eat?
I’ve got calories to hit and macros to balance. But what goes on my plate? How much? And when should I eat around training? I’m chasing numbers down to zero, while every food decision is still mine.
162 kilos. Smoking 20 cigarettes a day.
Looking back, I must have been eating well over 5,000 calories a day. Vast portions, convenience food, and sweets and snacks between almost every meal. At work, my nickname was “Uncle Buck”, after John Candy’s character. A reference to my size. My body fat was over 40%. I was morbidly obese and unhealthy. But the effect went beyond my health. I avoided photos. I avoided holidays. Without really recognising it at the time, I was making choices around my size, quietly narrowing what I allowed myself to do. I was disappearing from my own life.
The turning point wasn’t a calculated health plan. It was a midnight impulse. After seeing a deeply confronting family portrait, I did something desperate. I entered a 10K. I didn’t own trainers. I didn’t know what a “macro” was. I just knew there was no way out.
I dressed in head-to-toe black and only ran when it was pitch black outside. That first night, I managed two miles. Short runs became long runs. Over the next few years, everything changed. But as my distances grew, I hit a completely different kind of wall.
I was data-rich, but insight-poor.
I had the heart to run 100 miles, but I didn’t have the fuel. I stared at heart rate monitors and sleep scores, but none of it told me what to eat.
So I built the system I couldn’t afford.
A system that reads your body and your training, and works out food for the week ahead, with each day shaped around its training and routine, so you don’t have to. Today it is the engine inside KEXBI.
Your ambition deserves food you enjoy.
KEXBI brings nutrition science and cooking together around you. Your body, goals and day shape the fuel. Your tastes help the chef make it into food you look forward to.
What if the science reached all the way to your plate?
A nutritional target is a starting point. KEXBI carries the working through your day: what each meal needs to provide, when it belongs, and the ingredients and amounts that meet the brief. The chef turns that brief into food.
For the lifter building muscle, the runner chasing a quicker Parkrun and the person losing fat while fitting training around work and family. Different ambitions, different days, and food shaped around the person living them.
What checks sit behind the food?
The plan is checked against its targets and planning limits. Open the working to see how energy, protein and hydration are considered, and where a constraint or shortfall is recorded.
Know the day it opens.
Cohort 002 is testing KEXBI now, ahead of the public launch in November. Leave your email and we will tell you the day it opens.
KEXBI launches in November. Contact us about access.
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