Registration open · KEXBI launches November 2026 · Launch pricing below
PRICING

One plan. Everything in it.

Nutrition science applied to your body, goals and day. A chef to turn calculated ingredients into meals shaped by your tastes. The fuelling, timing, preparation and shopping, together for one price.

£19.99/ monthor £199 a year
First week freeThen £19.99 a monthCancel any time
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The KEXBI home screen: the day planned on one clock, with the next meal up next
Luke Masters
“My weekly shop is about £30 less than it was.”Luke Masters · Personal trainer, UK · Cohort 001 · His own experience
WHAT YOUR SUBSCRIPTION DOES

The science behind it. The food in front of you.

Your goals and day shape the nutritional work. The chef turns calculated ingredients and portions into dishes shaped by your tastes. Preparation and shopping are worked out together, leaving you less to plan and more to put into practice.

01

Science becomes food

Calculated needs and ingredients, made into dishes by the chef.

See meals and your kitchen ›
02

Ambition shapes the fuel

Your goal, your body and the demands of your day.

See training and body goals ›
03

The plan becomes practical

Preparation and a shopping list.

See shopping and preparation ›
HOW KEXBI COMPARES

Who does the work?

Compare 17 planning jobs across five selected tracker apps, Eat This Much and KEXBI. Open a row for the documented differences and what remains unverified.

ALL 17 JOBS
SELECTED TRACKERSEAT THIS MUCHKEXBI
How we compared · Sources and date−
SELECTED TRACKERSFeatures differ by app and paid plan. MyFitnessPal Premium+ includes meal planning; MacroFactor adjusts targets and supports different day allocations. This column does not describe every tracker.MyFitnessPal, Cronometer, Lose It!, MacroFactor, Carbon
EAT THIS MUCHUses profile and goal information to suggest targets, then selects recipes and scales portions. Premium adds weekly groceries and leftovers planning. You can assign different day targets.Eat This Much
WHAT THE LABELS MEANApp. The app performs this stated job. You still choose and put it into practice.Unknown. Not established by this review. This does not mean the feature is absent.Shared. The app helps; you supply part of the calculation or setup.Varies. The selected apps or paid plans differ. Open the row for the evidence.KEXBI. Worked out for you. You still shop, cook, eat and train.
METHOD AND DATEReviewed 11 October 2026 using the official help linked here, with the September source archive as background. App means the stated job is documented, Shared means the user supplies part of the calculation or setup, and Unknown means this review could not establish it. Unknown does not mean unavailable. This is a selected-product comparison, not the whole market; Fuelin, Hexis and Strongr Fastr are not scored here.Eat This Much: meals and portions →Eat This Much: exercise and day targets →Eat This Much: leftovers and preparation →Eat This Much: targets, plans and tracking →MyFitnessPal: Premium+ meal planning →MyFitnessPal: features by subscription →MacroFactor: weekly and day targets →Earlier source archive and service prices →

KEXBI works out the plan. You bring it to life.

Meals, portions, timing, preparation and shopping, planned together. You keep the choices and do the cooking.

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The work included

Build my meals, with portions

Meals built for you, ingredient by ingredient.

Nutrition set for your training and eating window. Ingredients chosen and quantities calculated, then turned into a dish shaped by your tastes.

Eat This Much generates meals and scales recipe servings to targets and preferences. MyFitnessPal Premium+ also offers meal plans and portions; the selected tracker apps differ.

See meals and your kitchen ›
Plan food for my whole day, including training

Fuel for the life around your training.

Your energy needs include everyday activity as well as workouts. Meals are portioned and spread across your waking day, with recovery and the night ahead considered.

Eat This Much plans whole days. You assign training and rest-day targets; specific exercise input is not supported. MyFitnessPal offers meal planning, while MacroFactor supports different day targets. Full session-aware food planning is not established across this group.

See your daily plan ›
Time my meals around my wake, training and sleep

Your clock sets the plan.

Wake, workout and sleep times shape each eating window. Food choice and portion account for how much time you have to digest.

Automatic placement using all three inputs is not established by the reviewed sources. Eat This Much supports meal layouts; that alone does not establish this timing calculation.

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Work out my portions for how the food is cooked

Know what to weigh before you cook.

Ingredient amounts are calculated using nutrition values for how the food is prepared, including estimated changes in weight during cooking.

Recipe serving calculations and raw or cooked database entries are documented. Automatic portion conversion for the selected cooking method is not established by the reviewed competitor sources.

See meals and your kitchen ›
Explain why each meal is there

Understand the job of every meal.

Open a meal to see why it is placed there, what it provides and how to prepare it. The reasoning sits alongside the food.

Recipe nutrition and instructions do not establish a personalised explanation of each meal in its daily context. This complete job remains unverified for the compared products.

See meals and your kitchen ›
Work out an adjustment when my training changes

A changed day gets a connected rethink.

When training or recovery changes, KEXBI can offer a revision. You see the reason and choose whether to apply the proposed update.

Eat This Much lets you change nutrition targets and regenerate food; you interpret the training change. Tracker behaviour differs: some account for exercise in targets, but that does not establish a rebuilt food schedule.

Set more fuel on hard days, less on easy ones

Each day is fuelled for its own work.

Your strength, endurance or hybrid focus helps shape protein and carbohydrate needs. The session type, duration and workload shape the day’s fuel, alongside your body goal.

Eat This Much supports different nutrition profiles assigned to days by you. MacroFactor also supports selected higher-calorie days and user-defined day targets. These are not uniformly fixed daily targets.

See training and body goals ›
Fuel today for tomorrow’s big workout

Preparation starts before the workout day.

KEXBI builds the week ahead. Upcoming training shapes today’s food. Evening carbohydrate can support the work ahead, connecting recovery from one workout with preparation for the next.

Different day targets are possible, but automatic calculation of food today from a specific workout tomorrow is not established in the reviewed sources.

Plan what to eat before, during and after training

One workout. Every eating window connected.

Pre-workout portions fit the time to digest. During-workout feeds use your fuel products, with fluid and sodium considered together. Recovery is planned alongside them.

The reviewed sources do not establish a coordinated pre-session meal, during-session servings and recovery food. This is an evidence gap, not a claim that no product can do it.

Plan my race-day fuelling

Arrive with a plan you can follow.

Carbohydrate loading, pre-start fuel and feeds during the effort are coordinated. Your products become practical servings, a pack list and timed checkpoints.

Race-specific food, product servings and timing are not established for these selected products by the sources reviewed. Fuelin and Hexis are outside this table.

Plan what to drink and when, around training and sleep

Every drink has a place in the day.

Fluid and sodium are planned around your body and workouts, with rehydration after training. The plan places more fluid earlier and tapers towards bedtime, while accounting for training and recovery drinks.

Logging water or setting a fluid target does not establish a timed drinks plan spanning training and sleep. That complete job remains unverified here.

Flag when I’m under-fuelling my training

Spot the shortfall before you follow the plan.

KEXBI checks planned intake against training demands and its fuelling limits. It works to restore missing energy and flags when your goal is holding it down.

General minimum calorie limits exist in some apps. A personalised warning based on training demands is a different job and is not established by this review.

See training and body goals ›
Plan for my body goal and my training together

Your body goal and training, considered together.

Fat loss, maintenance, lean gain or recomp shapes the plan alongside the work ahead. If a demanding training block calls for pausing fat loss, KEXBI recommends the change. You decide.

Eat This Much uses your profile, activity level and goal for target suggestions; you can assign separate training-day targets. MacroFactor considers goals and supports day-level allocation. Specific session-to-food coordination is not established across the group.

See training and body goals ›
Build a training plan, with the food to support it

A training plan with the food to support it.

Bring your own training or build a race plan around the time you have available. Meals and workout fuel follow the work ahead, through the build, peak and taper.

An integrated training schedule with food calculated from its sessions is not established by the reviewed documentation for these selected products.

See training and body goals ›
Update my targets as my weight changes

What KEXBI learns reaches your plate.

Your weight trend and recorded intake help refine your energy needs. Those needs shape the meals and portions, alongside the demands of each training day.

MacroFactor documents weekly updates from intake and trend weight. Eat This Much has a target calculator using your profile, which you keep up to date; automatic trend-based updates are not established here.

See training and body goals ›
Turn my meals into a shopping and preparation plan

Your meals become the shopping list.

Ingredients and quantities are brought together across the week. Preparation instructions show what to cook, portion and store, with the steps needed when each meal is served.

Eat This Much provides weekly groceries and leftovers patterns for preparation. MyFitnessPal Premium+ also offers groceries and meal-prep tools. This broad job does not establish automatic advance preparation for a short eating window.

Give me a plan I can follow without logging

A complete plan before you log a thing.

Your week of meals, portions and timing is ready to follow. Logging is optional: record a change when you want KEXBI to account for what actually happened.

Eat This Much generates a plan to follow; intake tracking is separate. MyFitnessPal Premium+ also provides a plan before you log its meals. Tracking requirements and planning features differ across the selected apps.

See your daily plan ›
The planning work behind the price +
UK PRICES · CHECKED 27 SEPTEMBER 2026

The planning work behind the price.

For context, the published UK cost of separate meal planning, sports nutrition and run coaching services. These services differ in scope and personal support.

A written week of meals: recipes, cooking steps, shopping list and nutrition for every meal£542
Sports nutrition coaching, re-planned to your training£118
A training plan and run coaching£82.50
Combined monthly cost of these servicesabout £742
KEXBIa month for software that brings food, fuelling and training plans together.£19.99
How we priced it · Sources−

UK prices checked 27 September 2026, using the median of each: a bespoke 7-day meal plan with recipes (£125 a week, 12 practitioners), a monthly sports nutrition retainer (8 practitioners) and online run coaching (20 plans from 9 providers).

KEXBI is software, not a dietitian or registered nutritionist, and not medical advice.

See every source →
WHAT YOU GET

Nothing held back for a higher tier.

Your goals and tastes shape the same service: nutritional calculations, meals and cooking instructions, drinks, workout fuel, preparation and shopping. Every part, one price.

Shaped by youWhat you bring. Your body, your training and your goal set the numbers. 06 +
Your kitchenYour food preferences, tastes and cooking choices. 07 +
One planWhat you get, every day and for the whole week. 16 +
When your day changesWhat happens when the day does not go to plan. 05 +
Governed by science and safetyCalculations and checks, with the working available to inspect. 06 +
HOW IT DECIDESSee how each one works →
01 · YOUR FIRST WEEK

Try the complete plan.

Build your week, explore the recipes and follow the fuelling through real training days. Your first week includes the complete plan.

02 · BILLING AND CANCELLATION

Your subscription, your choice.

Choose monthly or annual billing. Manage your subscription in the App Store. To avoid a charge after the free week, turn off auto-renew at least a day before it ends.

03 · BEFORE YOU JOIN

Built for iPhone.

Requires iOS 26 or later. Register for launch now; you can choose your subscription when you join.

Man packing his prepared meal before leaving home
LAUNCHING NOVEMBER

Know the day it opens.

Cohort 002 is testing KEXBI now, ahead of the public launch in November. Leave your email and we will tell you the day it opens.

KEXBI launches in November. Contact us about access.

See how it works ›