PRICING

One plan. Everything in it.

Real meals from your own kitchen, weighed to the gram and timed around the workout ahead, adapting when your week does. One price, everything included, and safety never sold separately.

KEXBI

£19.99 / month

or £199 a year, which is £16.58 a month

Apply for the beta

Your first week is free. No card up front. Cancel anytime.
iOS 26+, launching November 2026.

“My weekly shop is about £30 less than it was.”

Luke Masters · Personal trainer · Cohort 001

WHAT YOU GET

Nothing held back for a higher tier.

Your daily plan

Real meals from your own kitchen, weighed and timed around your training
Adapts when life changes: poor sleep, a moved workout, a long run
Learns your metabolism as your body changes
A photo for every meal
Hydration and sodium built for you, aware of the weather

Your week

Your whole week planned in one sitting
A shopping list that is the plan: exact quantities for the training ahead
Grouped the way the shop is laid out, so it is one trip
Built around how you cook, whether you batch prep or cook fresh
Tells you the one thing your week is short of, before it costs you a workout

Your data

Connects Whoop, Oura, Withings, Strava and Apple Health
Full tracking, only if you want it
Trends and feedback in as much detail as you like
Sleep and recovery read into tomorrow's plan

Your event

A plan built backwards from race day
Hour-by-hour fuelling for the day itself
Your own sweat and sodium profile

Safety, never an upsell

Keeps your fuelling above your energy-availability floor
A plain heads-up if intake and training start to run low
Included for everyone, on every plan, always

Try it properly

A free week that shows its work.

Your first week is free. Because the plan runs a full week ahead, you get to watch it build the next week and adapt as your days shift, so you see it working before you decide.

No card up front. Keep going by subscribing, or walk away.

Always included

Safety is not an upsell.

KEXBI keeps your fuelling above your energy-availability floor, and gives you a plain heads-up if your intake and training start to run low.

Informational, not medical advice, and not a diagnosis.

FINAL BETA

Test it before everyone else.

Cohort 002 is the last test group before the November launch. Fifty places, free via TestFlight, two months free at launch.

Apply for the beta

Rather wait for launch? Leave your email and we will tell you the moment it opens.

See how it works